Waypoint Growth Advisors
Running a Race That Only You Can Win!
Businesses know how they want to sell, but rarely understand how buyers buy. Therefore, Roger introduces an iterative process to discover your product and company differentiation that includes ratings/rankings of competitive sales cycles, buyer priorities, buyer perceptions and sales performance!
Ten Reasons Why Your Business Isn't Growing
Learn the reasons for why your business isn't growing as expected as well as the actions required to correct them!
With over 25 years of sales and marketing experience and over 20 years of design and branding experience, my passion is to help clients more effectively communicate the positioning of their business, differentiate their brand and grow revenue.
As CEO of Hummingbird Creative Group, Inc. a strategic branding agency founded in 1995, I am responsible for new business development and serve as brand manager for Hummingbird's clients.
I can be reached at 919-854-9100 ext. 301 or by email to email@example.com.
“Like the hummingbird, your brand should fill your prospects’ minds not only with delight, but deeper emotions.”
I Think I Can… No, I KNOW I Can
Based on her personal story of business trials and tribulations, this talk is an inspirational presentation about succeeding in business no matter what. From starting a business at age 24 in an industry she had never worked in, overcoming serious financial problems, and taking a lot of discouragement from close mentors, to managing through human resource nightmares and pursuing a business partnership after 20 years, Wendy talks about the importance of perseverance to the success of any business.
Hit Your Target!
Often new customers tell us their “target market” is anyone who will buy their product or service... Identifying a specific target audience and targeting your marketing messages is essential to a successful marketing plan. Understanding that defining an even tighter niche and channels for your various offerings will take your marketing to an even higher level. It’s important to better define who is most likely to buy from you... your primary and secondary target markets, as well as niche and channel markets you can target to grow sales. In this workshop, we will help you define your targets’ demographics so you can better locate and sell to them, including: title, income, gender, socioeconomic class, lifestyle factors, region, psychological factors, etc. We will also walk you through identifying new niches and channels based on how customers buy, what they are looking for, and where you can fill in the gaps!
Collaboration Builds Loyalty
We all have partners, champions and advisors in business. The importance of these contacts to your brand is tremendous, and learning to leverage them into collaborative relationships can enhance your brand, reinforce your message and grow market share! Join us to learn how to collaborate with vendors, employees, charities, customers, past employees, those you’ve supported, friends, family, peer groups, associations and more. You will walk away with a better understanding of how these partners, champions and advisors can become loyal brand advocates committed to helping grow your business!
Features Tell...Benefits Sell!
Often even the best sales and marketing teams have a hard time moving away from telling customers about the features of their product or service offering and connecting emotionally to the customer through truly identifying and communicating the benefits. It’s important to understand the attributes and features of what you are selling, but identifying true customer benefits is very important to positioning your brand for growth. And, understanding how to take those benefits and tie them to a value your customer holds dear to create an emotional tie is a key to increasing demand and sales of your product or service!
The Price Is Right! Pricing and Promotion Strategies to Grow Your Business
Price is one of the 5 P’s of Marketing, and the importance of a solid pricing strategy to your overall marketing plan is immense. Pricing strategies involve more than just figuring out how much you should charge for your goods or services! You need to develop a pricing process to determine market share, competitive pricing structures and whether you can raise cash to fuel your business. Often, businesses guess at what they should charge rather than understanding all the costs of doing business. It’s important to have a way to track costs so that you can easily change pricing depending on business needs and market demands.
Suzy Beth Sarver
Suzy Beth Sarver is an entrepreneur, sales and marketing trainer and educator, community and non-profit organization volunteer and leader, public speaker, and business professional.
Currently President and Publisher of 919 Magazine, LLC in Raleigh-Durham, North Carolina, she manages all operations (print, video and digital), business development efforts, and community outreach activities.
Sarver’s civic involvement spans many years, but recently she has co-chaired the annual Red Cross Ball in support of the American Red Cross in Eastern and Central North Carolina for three years; chaired the North Carolina March of Dimes Signature Chefs Auction event for two years; conceived and organized the 919 Music Festival in Raleigh for the past two years in support of the families of fallen first responders; and has supported or volunteered at numerous other schools, clubs, charities, and organizations
After nearly 15 years in Southern California, Sarver moved closer to family on East Coast –successfully launching 919 Magazine, now a group of four hyper-local publications available in print and on multiple digital platforms. The operation grew rapidly, adding special events, video services and other unique marketing programs for businesses in the Raleigh-Durham area (telephone area code 919).
Once in Raleigh, Sarver continued her public service and participation. In addition to her leadership with the huge American Red Cross and March of Dimes annual fundraisers, she also has participated in:
Board of Directors for Athena Powerlink
Wakefield Women's Club (Vice President).
Membership Committee, Morrisville Chamber of Commerce.
Chamber Ambassador- Morrisville Chamber of Commerce
A member of WBOA – the Women Business owners Association, Wake Forest
Chamber of Commerce.
Emcee and Sponsor for The Triangle Ladies Power Lunch.
On-stage Host, Sponsor and Logistics Director of the Youth Stage at the IBMA
Wide Open Bluegrass annual event in Raleigh 2014, 2015, 2016 and 2017.
Sarver – an engaging, high-energy public speaker – has more than 20 years experience in conceiving, producing and delivering scripted and unscripted video and audio segments and live appearances and speeches. She is both a talented and creative writer, and she combines a high level of energy and an unrelenting drive for success in sales and marketing with a keen business sense and entrepreneurial spirit.
Advertising, Marketing, sales, motivational.