With over 25 years of sales and marketing experience and over 20 years of design and branding experience, my passion is to help clients more effectively communicate the positioning of their business, differentiate their brand and grow revenue.
As CEO of Hummingbird Creative Group, Inc. a strategic branding agency founded in 1995, I am responsible for new business development and serve as brand manager for Hummingbird's clients.
I can be reached at 919-854-9100 ext. 301 or by email to email@example.com.
“Like the hummingbird, your brand should fill your prospects’ minds not only with delight, but deeper emotions.”
I Think I Can… No, I KNOW I Can
Based on her personal story of business trials and tribulations, this talk is an inspirational presentation about succeeding in business no matter what. From starting a business at age 24 in an industry she had never worked in, overcoming serious financial problems, and taking a lot of discouragement from close mentors, to managing through human resource nightmares and pursuing a business partnership after 20 years, Wendy talks about the importance of perseverance to the success of any business.
Hit Your Target!
Often new customers tell us their “target market” is anyone who will buy their product or service... Identifying a specific target audience and targeting your marketing messages is essential to a successful marketing plan. Understanding that defining an even tighter niche and channels for your various offerings will take your marketing to an even higher level. It’s important to better define who is most likely to buy from you... your primary and secondary target markets, as well as niche and channel markets you can target to grow sales. In this workshop, we will help you define your targets’ demographics so you can better locate and sell to them, including: title, income, gender, socioeconomic class, lifestyle factors, region, psychological factors, etc. We will also walk you through identifying new niches and channels based on how customers buy, what they are looking for, and where you can fill in the gaps!
Collaboration Builds Loyalty
We all have partners, champions and advisors in business. The importance of these contacts to your brand is tremendous, and learning to leverage them into collaborative relationships can enhance your brand, reinforce your message and grow market share! Join us to learn how to collaborate with vendors, employees, charities, customers, past employees, those you’ve supported, friends, family, peer groups, associations and more. You will walk away with a better understanding of how these partners, champions and advisors can become loyal brand advocates committed to helping grow your business!
Features Tell...Benefits Sell!
Often even the best sales and marketing teams have a hard time moving away from telling customers about the features of their product or service offering and connecting emotionally to the customer through truly identifying and communicating the benefits. It’s important to understand the attributes and features of what you are selling, but identifying true customer benefits is very important to positioning your brand for growth. And, understanding how to take those benefits and tie them to a value your customer holds dear to create an emotional tie is a key to increasing demand and sales of your product or service!
The Price Is Right! Pricing and Promotion Strategies to Grow Your Business
Price is one of the 5 P’s of Marketing, and the importance of a solid pricing strategy to your overall marketing plan is immense. Pricing strategies involve more than just figuring out how much you should charge for your goods or services! You need to develop a pricing process to determine market share, competitive pricing structures and whether you can raise cash to fuel your business. Often, businesses guess at what they should charge rather than understanding all the costs of doing business. It’s important to have a way to track costs so that you can easily change pricing depending on business needs and market demands.
Oie Osterkamp has a master’s degree in business and likes to say he has his PhD in life. He and two friends started an organizational development consulting company that was ranked #7 in the Inc. 500 after five years. After selling the company, he began to go on mission trips which led him to establish Sharefish, a non-profit that is breaking the cycle of poverty in rural villages in Honduras through education. While leading the growth of Sharefish, he started a private consulting practice that helped businesses build high performing teams. In February 2012 he gave up his consulting practice to become the Executive Director of the Ronald McDonald House of Durham. When he walked into the Ronald McDonald House for the first time and saw all the ceiling tiles that the children had decorated through the years, his heart sang and he knew that he had found what he was designed and built to do with his life.
Under Oie’s leadership, the programs have grown and include the Ronald McDonald Houses in Durham and at WakeMed Children’s Hospital in Raleigh, along with Ronald McDonald Family Rooms at both hospitals. In 2015 there were 19,133 family night stays in the two Houses and 34,688 visits to the two Family Rooms.
Oie has been honored to teach leadership principles to participants from 42 countries throughout his career, with one of his highest honors being asked to be an instructor for the Duke University Executive Certificate in Nonprofit Leadership program.
Even with all this, Oie’s greatest and most satisfying accomplishment is when he can sit down to dinner with his wife and 8 year old son at least 5 nights a week.
Building High Performing Teams
Based on over 25 years of building high performing teams for businesses, Oie will take you through his formula of success and will provide you with tools to help increase the performance of your team. Oie teaches this in either 90 minute classes and 3 hour workshops for the Duke University Certificate for Executive Leadership in Nonprofits program in Duke's Fuqua School of Business in Durham and in Vail, Colorado, as well as at Ronald McDonald House conferences worldwide.
A Culture of Effective Leadership
You are a leader. You are probably a great leader. Could you possibly learn how to be an even BETTER leader? If you have been in one of Oie’s sessions before, you know you are in for something a little different. In this session we will discuss attributes and actions that distinguish the most highly effective leaders from those who wish they were (or perhaps just think they are). We will have a little fun, and perhaps learn a thing or two as well. Oie teaches this in either 90 minute classes and 3 hour workshops for the Duke University Certificate for Executive Leadership in Nonprofits program in Duke's Fuqua Business School in Durham and in Vail, Colorado, as well as at Ronald McDonald House conferences worldwide.